Casper started a revolution in the mattress market. Through pairing their playful brand, exceptional products, and digital marketplace, Casper was able to connect with its customers quickly turning the company into a digital unicorn consumers loved. Continuing their focus on innovation, the company realized that after the digital years a new era is unfolding: the physical space.
Unique encounters and true experiences between people and physical space is, once again, becoming most valuable for the relationship building between brands and fans. For this reason, we created an entirely new concept in retail: The Dreamery.
The space is a magical oasis in the middle of New York City where patrons book 45 minutes of downtime in pods outfitted with Casper’s outrageously comfortable mattress, pillows, and sheets. Every detail of the design leads patrons away from the chaotic city, both physically and mentally. The star-lit entryway leads to a serene lounge for guests to begin their Casper experience. Beyond the lounge are private washing spaces to transition users between the chaos of the city and the peacefulness of the Dreamery.
Inside the Dreamery, beneath a slowly ‘breathing’ grid of lights, is a landscape of sleep-pods arrayed in a delightfully pattern-free order. Each one is waiting to cocoon guests in a sublime escape, building an unforgettable bond between Casper and the consumer.
Casper Dreamery was designed during Matthias Hollwich’s partnership at Hollwich Kushner Architecture DPC, where Matthias acted as principal and lead designer.