Casper Dreamery

When a Digital Player Wakes Up in the Real World

Text by Dorin Baul

Casper started a revolution in the mattress market. Through pairing their playful brand, exceptional products, and digital marketplace, Casper was able to connect with its customers quickly turning the company into a digital unicorn consumers loved. Continuing their focus on innovation, the company realized that after the digital years a new era is unfolding: the physical space.

Unique encounters and true experiences between people and physical space is, once again, becoming most valuable for the relationship building between brands and fans. For this reason, we created an entirely new concept in retail: The Dreamery.

The space is a magical oasis in the middle of New York City where patrons book 45 minutes of downtime in pods outfitted with Casper’s outrageously comfortable mattress, pillows, and sheets. Every detail of the design leads patrons away from the chaotic city, both physically and mentally. The star-lit entryway leads to a serene lounge for guests to begin their Casper experience. Beyond the lounge are private washing spaces to transition users between the chaos of the city and the peacefulness of the Dreamery.

Inside the Dreamery, beneath a slowly ‘breathing’ grid of lights, is a landscape of sleep-pods arrayed in a delightfully pattern-free order. Each one is waiting to cocoon guests in a sublime escape, building an unforgettable bond between Casper and the consumer.

ACKNOWLEDGEMENT

Casper Dreamery was designed during Matthias Hollwich’s partnership at Hollwich Kushner Architecture DPC, where Matthias acted as principal and lead designer.

 

Location  NEW YORK, NY

Status  BUILT

Client  CASPER

Size  3,000 SF

Team  MATTHIAS HOLLWICH, AIA  MARC KUSHNER, AIA TODD SHAPIRO, ROBERT MAY, KATE SCOTT, TOM ORTON, CAITLIN SWAIM, JESSICA KNOBLOCH, DORIN BAUL, MARTIN SAFAR, MALIKA YAPA, JOE KUHN, CYNTHIA HSU, ALBERT HERZOG, IAN WATCHORN, NATHAN WANG

Construction Management  TURNKEY & BESPOKE

Lighting Design  FOCUS LIGHTING

Structural Engineering  ROBERT SILLMAN ASSOCIATES

MEP Engineering  ROSINI ENGINEERING

General Contractor  REIDY CONTRACTING GROUP

Millwork Fabricator  ICON DESIGN