Bushwick Generator

An Icon in Bushwick

Text by Matthias Hollwich

Status  EXPECTED COMPLETION 2022

Location  BROOKLYN, NY

Client  HERITAGE EQUITY PARTNERS

Scope  SD-CA

Some of the most innovative companies are born and bred in Brooklyn. At the Bushwick Generator we wanted to create an exemplary office campus that was as outwardly energetic as the most disruptive start-up. The Generator truly is a campus; we preserved the light-industrial buildings that existed on the site as part of the foundation, and created a vertical icon to serve as a wayfinding structure and define an unforgettable experience for all.

The Generator is an amalgam of community, novelty, and authenticity. Throughout the building there are spaces for public programming to draw in the local community. The floorplates are designed to host businesses at multiple scales, from nascent start-ups, makers, and growth phase companies, allowing tenants to mix in a lively, diverse commercial community.