A D.C.-based residential developer is preparing to roll out a new brand of apartments aimed at bringing people together around food.
Ditto Residential founder Martin Ditto is working with Eight Inc. President Matt Judge and HWKN founder Matthias Hollwich to develop the apartment brand, the trio said Wednesday at Altus Group’s Seventh Annual Real Estate Breakfast Panel in D.C. The team is still designing the brand and plans to release more details in the coming months. It hopes to launch its first project in D.C., a spokesperson said.
Hollwich said his architectural philosophy centers around making lasting memories for the people who interact with his buildings. He said three factors are important when trying to create those memories: familiarity, emotion and novelty.
“It’s really for developers to create meaningful buildings that trigger people’s emotions and people’s memories so that you can build these buildings with more appreciation from people around, so they buy into the idea and concept, and hopefully it will lease faster and make more money in the long run for everyone,” Hollwich said.