Branded Condos

Branded Residential Condo Conceptualization

By Matthias Hollwich

Status  COMPLETED 2024

Location  WORLDWIDE

Type  RESIDENTIAL

Scope  CONCEPT

Brand Inspired Condos
 
At HWKN Architecture, we’re at the forefront of integrating cutting-edge AI technology with architectural design. In our latest experiment we are crafting distinctive branded residences that not only stand out in the competitive real estate market but also resonate deeply with the essence of different brands. Our unique approach leverages AI-driven conceptualization to innovate and refine designs, ensuring each project we undertake is a testament to the brand it represents.

Reverse Engineering

 

Translating the timeless luxury of our AI vision for a Cartier-branded condo through a targeted 3D translation process.

 

In a streamlined process that applies the realities of architectural planning to the emotional qualities of the AI vision, we capture the magic of the AI image and form it into a three-dimensional model that can be adapted in response to a full array of project constraints. We begin with a base volume that establishes the key massing proportions through an efficient planning grid, and then strategically sculpt the form to achieve the emotional impact of the envisioned volume, while still maintaining a rational interior organization. Finally, we zoom in and analyze the details that bring shadow, depth, and texture to the facade articulation, and translate them into a systematic facade application.

Facade Zoom-In

 

A fine-tuned facade profile combines rigor and elegance through a hybrid language of rounded and hard-lined geometries. With floor-to-ceiling windows and a tapering edge, the facade balances a feeling of openness from the interior with a sense of solidity from the exterior. Continuous verticals draw the eye upwards, and emphasize the dramatic curvature of the building’s form. The rounded horizontal elements bring a secondary rhythm to the facade that highlights the scale of the individual while still maintaining the overall harmony of the building’s massing.

 

Note: This is an experiment and none of the brands or celebrities have authorized or commissioned this exploration. This document is exclusively there to present the potential and HWHN s AI utilization.