Meet Wendy – TED X East

May 11, 2012
TED x East – Matthias Hollwich

Meet Wendy – and hear how she was conceived. Matthias of HWKN is presenting an intimate and detailed view “behind the curtain” of the creative process that shaped Wendy. From an extensive and meticulous design process to the brink of total failure – Wendy is the perfect example of how strategic and scary design has to be.