Dreamery by Casper
Just behind the Hollwich Kushner designed Casper Sleep Shop in Manhattan, the first permanent retail space for innovative mattress brand Casper, is an entirely new concept in retail: The Dreamery. The space is a magical oasis in the middle of New York City where patrons book 45 minutes of downtime in pods outfitted with Casper’s outrageously comfortable mattress, pillows, and sheets.
Every detail of the design leads patrons away from the chaotic city, both physically and mentally. The star-lit entryway leads to a serene lounge for guests to check into the Casper experience. Beyond the lounge are private spaces to change into pajamas and slippers. Inside the Dreamery, beneath a slowly ‘breathing’ grid of lights, is a landscape of sleep-pods arrayed in a delightfully pattern-free order. Each one is waiting to cocoon guests in a sublime escape.