Normal

Mixing Retail and Factory

Normal is a brand that digitally measures each customer’s ears to create tailor-made earbuds. For their New York City flagship—part store, part factory, part 3D printing lab, part office and part performance space—we created a design that allows customers to see behind the scenes as their custom earphones are produced in real time. A modular wall system is designed to expand with the brand, while 15ft floor-to-ceiling glass partitions allow for maximum transparency. The result is an energized retail experience based on the essence of Normal’s brand: changing the rules of American manufacturing.

  • Status: Built 2014
  • Location: New York City, NY
  • Client: Normal Ears
  • Size: 11,000 SF
  • Scope: SD-CA
  • Team: Matthias Hollwich, SBA Marc Kushner, AIA Alda Ly, Nickie Huang, Daniel Selensky, Jamie Abrego, Jason Vereschak, Yuval Borochov
  • Photographer: James Ewing / OTTO