Normal

Mixing Retail and Factory

Normal is a brand that digitally measures each customer’s ears to create tailor-made earbuds. For their New York City flagship—part store, part factory, part 3D printing lab, part office and part performance space—we created a design that allows customers to see behind the scenes as their custom earphones are produced in real time. A modular wall system is designed to expand with the brand, while 15ft floor-to-ceiling glass partitions allow for maximum transparency. The result is an energized retail experience based on the essence of Normal’s brand: changing the rules of American manufacturing.